6 Tips to Manage In App Purchases for App Developers
Updated: Apr 18
Mobile apps have revolutionized the way we interact with technology and with each other. With millions of game apps, streaming apps, and productivity apps available in app stores, it's no secret that the competition is tight. In this ever-growing mobile app ecosystem, app developers are constantly looking for ways to improve user experience and generate app revenue. In app purchases have emerged as one of the most popular methods for achieving both of these goals. Purchases made from the apps are a great way for developers to make revenue while providing users with additional features or content. It's a win-win situation for both the developer and the user. However, managing this in-app feature can be a challenging task, especially for developers who are new to the mobile app industry. It's not just about creating a great app, but also about designing the purchase experience in a way that improves the experience and encourages purchases from the user's perspective. To help developers improve app features and content, we've put together a list of six essential tips for managing in-app purchasing. These tips cover everything from offering relevant and valuable purchases to simplifying the purchase process. By following these tips, developers can create a successful purchasing system within the app that benefits both the user and the developer.
What does in app purchase mean?
In app purchase (IAP) refers to a feature available in many mobile applications where users can buy digital content or services within the app. These purchases can be made without leaving the app and are typically processed through the user's app store account, such as Apple's App Store or Google Play. Examples of such include additional game levels, virtual currency, access to premium content, ad-free experiences, and subscriptions. For instance, in a game app, players may have the option to buy extra lives, power-ups, or unlock new levels. In a video streaming app, users can purchase a premium subscription to access exclusive content or enjoy an ad-free experience. In a productivity app, users may be able to purchase additional features or storage space. Internal app purchases have become a popular way for developers to generate revenue while providing users with a more personalized and customizable experience. While some apps may offer these for free, others may require payment upfront or offer a freemium model, where the app is free to download, but users can purchase additional features or content within the app.
How can app developers optimize in app purchases?
Mobile application developers make revenue from purchases made by users of the app. By optimizing these added features on mobile apps, developers can potentially increase the success of a newly-launched app. Knowing these 6 tips can help developers do so.
1. Offer relevant and valuable purchases.
The purchases you offer should be relevant to the app's functionality and add value to the experience. Make sure that what you offer enhances the app's features and provides users with something they would like to purchase. Avoid adding application purchases that are not related to the app's core functionality or do not provide any value, as this may lead to negative reviews. For example, the app may offer a set of premium filters that are not available in the free version, or it may allow users to remove watermarks from their edited photos for a one-time purchase. On the other hand, if the app offers purchases that are not related to its core functionality, such as basic filters that can be found in other free apps, users may feel that they are being tricked into making unnecessary purchases.
2. Be transparent.
It's important to be transparent about the purchases and their costs. Provide clear information to users before they make a purchase and make sure that they understand what they are buying. Display the price and any applicable taxes or fees, and offer an option for users to confirm or cancel the purchase before it is completed. Let's consider a music streaming app for example. To be transparent about the purchases and their costs, the app may provide clear information about the subscription, such as the price, the length of the subscription, and what features are included. The app may also offer a free trial period for users to try out the premium features before committing to a subscription. When a user decides to make a purchase, the app should display the price and any applicable taxes or fees upfront. For example, if there are additional taxes or fees due to the user's location, the app should clearly display this information. The app should also offer an option for users to confirm or cancel the purchase before it is completed. This ensures that users have a clear understanding of what they are buying and can make an informed decision.
3. Make payment options convenient.
Offering multiple payment options can make it easier for users to make purchases. Consider offering payment methods such as credit cards, PayPal, mobile payment methods like Apple Pay or Google Wallet, or mobile carrier billing. Providing convenient payment options will encourage users to make purchases in your app, leading to more revenue. Credit cards are a common payment method that most users are familiar with and feel comfortable using. PayPal is another popular payment method that provides added security and flexibility for users. Mobile payment methods like Apple Pay or Google Wallet allow users to make purchases quickly and easily using their mobile devices, without having to enter their credit card information each time. Mobile carrier billing is another convenient payment option that allows users to pay through their mobile carrier account. This can be especially useful for users who do not have a credit card or prefer not to use one.
4. Simplify the purchase process.
Making the purchase process simple and easy to understand can encourage users to make more purchases. Minimize the number of steps required to make a purchase, and ensure that users can quickly and easily access the purchase option. A good example of simplifying the purchase process can be seen in the popular music streaming app Spotify. Spotify has a clear and easy-to-use purchase process that encourages users to upgrade to the premium version of the app. Users can quickly and easily navigate to the upgrade option in the app's settings menu and select their preferred payment method. The app also provides clear information about the benefits of upgrading, such as ad-free listening and offline playback. By simplifying the purchase process, you can increase the likelihood of users making a purchase and generating revenue for your app.
5. Test and optimize purchases.
Testing and optimizing app purchases can help maximize revenue. This could involve offering different prices for the same item, such as a virtual currency pack, to see which price point generates the most sales. Developers can also experiment with offering different prices for different quantities of the same item, such as offering a discount for larger purchases. Another strategy is to bundle promotions and features to create more value for users. For example, a mobile game could offer a limited-time promotion that includes a virtual currency pack and a special in-game item. This creates a sense of urgency for users to make a purchase before the sale ends as they are getting more value for their money. Regular testing and optimization of purchases can help developers understand what works best for their app and users. By analyzing purchase data and user behavior, developers can make informed decisions about pricing, bundling, and promotions, leading to increased revenue and a more positive user experience.
6. Monitor user feedback and reviews.
Monitoring user feedback and reviews can provide valuable insights into how users perceive purchasing from your app. Keep track of user reviews and feedback and respond promptly to any concerns or complaints. Addressing issues quickly can prevent negative reviews and build a positive relationship with your users. Key Takeaways In app purchases can be a powerful tool for generating revenue and improving user engagement in your mobile app. As a mobile app developer, you can maximize the potential of your app by offering features and additional content that your users will love to buy. In summary, it's important to offer relevant and valuable purchases that enhance the app's features and provide users with something they would like to purchase. Additionally, being transparent about the costs of purchases and providing convenient payment options can encourage users to make more purchases. By simplifying the purchase process and monitoring user feedback and reviews, you can build a positive relationship with your users. Their feedback is the most important thing to consider for your next mobile app development. It's important to strike a balance between generating revenue and maintaining a positive experience for your users. Whether you create app games, music and video streaming apps, or productivity apps, offering too many products or making the purchasing process too complicated can lead to negative reviews and decreased user engagement. Therefore, it's crucial to continuously test and optimize these purchases to ensure they add value to our experience and build user trust along the way. By following these tips, you can definitely unlock the potential of your products and services and take your app revenue to the next level.